Tag Archives: marketing hype

098: Seeing Beyond the Marketing Hype

Today on the First 40 Miles: New! Improved! Ultralight! Waterproof! Breathable! And loaded with functionality!  These are words you might read on the packaging for backpacking gear—but where does the hype end and the honesty begin?  Right here.  Then on today’s Top 5 List, the top 5 pieces of gear that ensure that you won’t get flustered on your next blustery trip.  For today’s Backpack Hack of the Week, Gilbert from the Patagonia Worn Wear program shares a hack for revitalizing a corroded zipper.  And we’ll wrap up the show with a little trail wisdom from the son of an organist and an anarchist.

Show Notes →